Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Autor: Jon Steel
| Vydavatel: John Wiley & Sons
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
|Přidáno: 02.11.2007||ISBN: 0471789763||Stran: 288||Cena: £ 12,99||Jazyk: anglicky|Pit Bull: Lessons from Wall Street's Champion Trader
A legendary Wall Street trader journeys inside the high-stakes, high-pressure world of investment to share his secrets of financial success and offers insights into the psychology of making money.
|Přidáno: 26.10.2007||ISBN: 0887309569||Stran: 320||Cena: £ 13,99||Jazyk: anglicky|| |Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
|Přidáno: 26.10.2007||ISBN: 0786883561||Stran: 368||Cena: £ 8,39||Jazyk: anglicky|| |Practical Speculation
The follow-up to Victor Niederhoffer's critically and commercially acclaimed book The Education of a Speculator has finally arrived. Practical Speculation continues the story of a true market legend who ran a hugely successful futures trading firm that had annual returns of over thirty percent until unforeseen losses forced him to close operations. Like a phoenix rising from the ashes, Niederhoffer returned to the world of trading stocks, futures, and options, with a new colleague and a new approach and found success. Order your copy of this co…
|Přidáno: 26.10.2007||ISBN: 0471677744||Stran: 400||Cena: £ 9,09||Jazyk: anglicky|Reminiscences of a Stock Operator (A Marketplace Book)
Unknown to most modern-day investors and traders who cherish "Reminiscences of a Stock Operator" as one of the most important investment books ever written, the material first appeared in the 1920s as a series of articles and illustrations in the Saturday Evening Post. Now, for the first time ever, this beloved classic is being made available in its original, illustrated format. You'll track the exploits of Jesse Livermore as he won and lost tens of millions of dollars playing the stock and commodities markets during the early 1900s. At one poi…
|Přidáno: 26.10.2007||ISBN: 0471678767||Stran: 272||Cena: £ 13,99||Jazyk: anglicky|| |Restaurateur
In a story embracing America's obsession with food and restaurants, Noel Stein recounts his days in the industry, beginning with his dishwashing stint at Brooklyn's legendary Garfield's Cafeteria. His charming, hilarious anecdotes include building Playboy Clubs worldwide and turning Manhattan's Bice into a multi-million dollar restaurant. Stein gives readers cogent, captivating insights into the restaurant world, offering tips and tales that will charm both passionate chefs and average diners alike.
|Přidáno: 30.12.2008||ISBN: 1569803544||Stran: 224||Cena: £ 13,59||Jazyk: anglicky|| |Robber Baron: Lord Black of the Crossharbour
Based on rigorous research, hard-hitting interviews, and original documents, this biography stands out as the most complete examination of Conrad Black, builder of the world's third-largest media empire, the Telegraph Group. Author George Tombs not only worked in Black's empire, but maintained steady communication with him over the years as a journalist, giving him exclusive access and insight into Black's opinions, ideas, values, and personality. Including 100 pages of annotated transcripts from Black's most recent fraud trial in Chicago,…
|Přidáno: 09.07.2008||ISBN: 1550228064||Stran: 350||Cena: £ 16,14||Jazyk: anglicky|| |Sam Walton : Made in America My Story
In an account of his rise to the top of the American retail business, the reminiscences of the billionaire retailer are combined with interviews with Walton's family and friends.
|Přidáno: 29.10.2007||ISBN: 0553562835||Stran: 368||Cena: £ 6,99||Jazyk: anglicky|Schumpeter's Market: Enterprise and Evolution
Schumpeter was an interdisciplinary political ecnomist who made institutional transformation the centrepiece of his theory of supply and demand. This comprehensive monograph reconstructs and assesses Schumpeter's contribution to the restless economics of entrepeneurship, disequilibrium and search. Examining the evidence from all Schumpeter's published work, the book aims to fill a gap in the literature of economic thought. Partly because Schumpeter was so prolific, partly because he touched on so many inter-related topics, there have been few b…
|Přidáno: 29.10.2007||ISBN: 1843761645||Stran: 294||Cena: £ 75,00||Jazyk: anglicky|| |Screw it, Let's Do it: Lessons in Life (Quick Reads)
Global entrepreneur Sir Richard Branson has built a business empire and made billions and is renowned for his approachability and ability to challenge and succeed against the odds. "Screw It, Let's Do It" reveals the lessons that have helped him through his business and personal life, like believing it can be done and that, if others disagree with you, try and try again until you achieve your goal; or that you must love what you do. These and other lessons, with examples of how he learned them and how he's used them, are included in this stirri…
|Přidáno: 29.10.2007||ISBN: 0753510995||Stran: 128||Cena: £ 2,99||Jazyk: anglicky|| |