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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Autor: Kenneth Roman | Vydavatel: Palgrave Macmillan
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy’s remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. Idiosyncratic, full of contradic
Přidáno: 05.03.2009ISBN: 1403978956Stran: 304Cena: £ 15,19Jazyk: anglicky 
The Last Tycoons: The Secret History of Lazard Freres & Co.
The Last Tycoons: The Secret History of Lazard Freres  &  Co.
Autor: William Cohan | Vydavatel: Us Imports
Based on unique access Mr Cohan has put together a comprehensive picture of one of the last private banks in the Investment Banking world. As objective a view as anybody would ever be able to get of this world where perception and reality can not be distinguished even by those inside the firm. Lazard was lucky enough to have a transatlantic Mergers and Acquisition business that its competitors tried to emulate in the giddy 1990's. A cast of characters which were the last of the "stars", that created so much heat they burned each other to cinder
Přidáno: 26.10.2007ISBN: 0385514514Stran: 752Cena: £ 15,26Jazyk: anglicky 
The Life and Economics of David Ricardo
The Life and Economics of David Ricardo
Autor: John P. Henderson, John B. Davis | Vydavatel: Springer
John P Henderson's "The Life and Economics of David Ricardo" represents the first comprehensive personal and intellectual biography of the brilliant and influential British economist. Employing the talents of both a biographer and an economist, the author examines Ricardo's early years, his Sephardic origins and his employment in the London financial markets, as well as his later work on money and banking, international trade, economic instability and the theory of rent and value. Henderson also provides a thorough investigation of Ricardo's re
Přidáno: 29.10.2007ISBN: 0792399374Stran: 696Cena: £ 165,50Jazyk: anglicky 
The Men Who Loved Trains: The Story of Men Who Battled Greed to Save an Ailing Industry (R
The Men Who Loved Trains: The Story of Men Who Battled Greed to Save an Ailing Industry (Railroads Past  &  Present)
Autor: Rush Loving | Vydavatel: Indiana University Press
The fascinating saga about one of the oldest and most romantic enterprises in the land-America's railroads - 'The Men Who Loved Trains' introduces some of the most dynamic businessmen in America. Here are the chieftains who have run the railroads, including those who set about grabbing power and large salaries for themselves, as well as others who truly loved the industry. Rush Loving Jr. highlights the key players who reshaped transportation in the north-eastern United States, while uncovering intrigue, greed, boardroom battles, and takeover w
Přidáno: 30.12.2008ISBN: 0253220319Stran: 384Cena: £ 13,99Jazyk: anglicky 
The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
Autor: Arkadi Kuhlmann, Bruce Philp | Vydavatel: John Wiley & Sons
The Orange Code recounts ING Direct's–the successful Internet-based direct bank with over 20 million customers–intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and leadership that built ING Direct, and detail how personal fina
Přidáno: 30.12.2008ISBN: 0470287233Stran: 272Cena: £ 13,29Jazyk: anglicky 
The Real Warren Buffett: Managing Capital, Leading People
The Real Warren Buffett: Managing Capital, Leading People
Autor: James O'Loughlin | Vydavatel: Nicholas Brealey Publishing
Tato kniha přináší nový pohled na život Warrena Buffetta a jeho jedinečný investiční styl. Autor O'Loughlin v knize rozebírá nejen Buffettovy roční výsledky, ale i jeho rozvážnost a nashromážděné zkušenosti v různých oblastech. Dále autor v knize uvádí vhodné citace včetně vlastních komentářů.
Přidáno: 26.10.2007ISBN: 1857883322Stran: 275Cena: £ 9,09Jazyk: anglickyDoporučujeme
The Towering World of Jimmy Choo: A Story of Power, Profits and the Pursuit of the Perfect
The Towering World of Jimmy Choo: A Story of Power, Profits and the Pursuit of the Perfect Shoe
Autor: Lauren Goldstein Crowe, Sagra Maceira de Rosen | Vydavatel: Bloomsbury Publishing PLC
Přidáno: 22.07.2009ISBN: 0747594201Stran: 240Cena: £ 11,39Jazyk: anglicky 
The Warren Buffett Way: Investment Strategies of the World's Greatest Investor (Wiley Inve
The Warren Buffett Way: Investment Strategies of the World's Greatest Investor (Wiley Investment Classic)
Autor: Robert G. Hagstrom, Bill Miller, Ken Fisher | Vydavatel: John Wiley & Sons
Přidáno: 04.05.2007ISBN: 0471648116Stran: 272Cena: £ 11,89Jazyk: anglickyDoporučujeme
The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled it
The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled it
Autor: Tilar J. Mazzeo | Vydavatel: HarperCollins
The story of the visionary young widow who built a champagne empire, showed the world how to live with style, and emerged a legend Veuve Clicquot champagne epitomizes glamour, style, and luxury. But who was this young widow—the Veuve Clicquot—whose champagne sparkled at the courts of France, Britain, and Russia, and how did she rise to celebrity and fortune? In The Widow Clicquot, Tilar J. Mazzeo brings to life—for the first time—the fascinating woman behind the iconic yellow label: Barbe-Nicole Clicquot Ponsardin. A young witness to t
Přidáno: 30.12.2008ISBN: 006128856XStran: 288Cena: £ 11,49Jazyk: anglicky 
The Winning Mind: My Inside Track on Great Leadership: Developing Inspirational Leadership
The Winning Mind: My Inside Track on Great Leadership: Developing Inspirational Leadership and Delivering Winning Results
Autor: Sebastian Coe | Vydavatel: Business Plus
Přidáno: 22.07.2009ISBN: 0755318838Stran: 256Cena: £ 8,99Jazyk: anglicky 
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Doporučujeme
Business at the Speed of T
Business at the Speed of Thought: Using a Digital Nervous System (Penguin Longman Penguin Readers)
Stran: 112
Cena: £ 5,49
Jazyk: anglicky
Bill Gates je zakladatelem společnosti Microsoft a je zastáncem názoru, že obchody ovládají počítače stejně jako lidé ovladájí svůj nervový systém. V této knize popisuje myšlenku "digitálníh
How I Raised Myself from F
How I Raised Myself from Failure to Success in Selling
Stran: 192
Cena: £ 4,79
Jazyk: anglicky
What are the selling secrets that raised Frank Bettger from initial failure to unparalleled success, and fame, as one of the highest paid salesmen in America? Encouraged to tell his story by admiring colleague
The Warren Buffett Way: In
The Warren Buffett Way: Investment Strategies of the World's Greatest Investor (Wiley Investment Classic)
Stran: 272
Cena: £ 11,89
Jazyk: anglicky
Warren Buffett je zpátky .... a lepší než dříve!! Již uběhl nějaký čas kdy se na trhu poprvé objevila kniha o Warrenu Buffettovi - The Warren Buffett Way od Roberta Hagstroma. Kniha se okamžitě st
'Forbes' Greatest Business
'Forbes' Greatest Business Stories of All Time: 20 Inspiring Tales of Entrepreneurs Who Changed the Way We Live and Do Business
Stran: 368
Cena: £ 9,74
Jazyk: anglicky
The editors of Forbes Magazine present the 20 most amazing business success stories of all time Meet 20 of the most successful entrepreneurs in history and profit from their incredible stories. James Pierpont M
The GE Way Fieldbook: Jack
The GE Way Fieldbook: Jack Welch's Battle Plan for Corporate Revolution
Stran: 288
Cena: £ 14,44
Jazyk: anglicky
This is the perfect companion to the national bestseller "Jack Welch and the GE Way". The "GE Way Fieldbook" is the first hands-on, interactive book designed to show managers how to implement Jack Welch's leade
Sam Walton : Made in Ameri
Sam Walton : Made in America My Story
Stran: 368
Cena: £ 6,99
Jazyk: anglicky
In an account of his rise to the top of the American retail business, the reminiscences of the billionaire retailer are combined with interviews with Walton's family and friends.