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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Autor: Kenneth Roman | Vydavatel: Palgrave Macmillan
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy’s remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. Idiosyncratic, full of contradic
Přidáno: 05.03.2009ISBN: 1403978956Stran: 304Cena: £ 15,19Jazyk: anglicky 
The Last Tycoons: The Secret History of Lazard Freres & Co.
The Last Tycoons: The Secret History of Lazard Freres  &  Co.
Autor: William Cohan | Vydavatel: Us Imports
Based on unique access Mr Cohan has put together a comprehensive picture of one of the last private banks in the Investment Banking world. As objective a view as anybody would ever be able to get of this world where perception and reality can not be distinguished even by those inside the firm. Lazard was lucky enough to have a transatlantic Mergers and Acquisition business that its competitors tried to emulate in the giddy 1990's. A cast of characters which were the last of the "stars", that created so much heat they burned each other to cinder
Přidáno: 26.10.2007ISBN: 0385514514Stran: 752Cena: £ 15,26Jazyk: anglicky 
The Life and Economics of David Ricardo
The Life and Economics of David Ricardo
Autor: John P. Henderson, John B. Davis | Vydavatel: Springer
John P Henderson's "The Life and Economics of David Ricardo" represents the first comprehensive personal and intellectual biography of the brilliant and influential British economist. Employing the talents of both a biographer and an economist, the author examines Ricardo's early years, his Sephardic origins and his employment in the London financial markets, as well as his later work on money and banking, international trade, economic instability and the theory of rent and value. Henderson also provides a thorough investigation of Ricardo's re
Přidáno: 29.10.2007ISBN: 0792399374Stran: 696Cena: £ 165,50Jazyk: anglicky 
The Men Who Loved Trains: The Story of Men Who Battled Greed to Save an Ailing Industry (R
The Men Who Loved Trains: The Story of Men Who Battled Greed to Save an Ailing Industry (Railroads Past  &  Present)
Autor: Rush Loving | Vydavatel: Indiana University Press
The fascinating saga about one of the oldest and most romantic enterprises in the land-America's railroads - 'The Men Who Loved Trains' introduces some of the most dynamic businessmen in America. Here are the chieftains who have run the railroads, including those who set about grabbing power and large salaries for themselves, as well as others who truly loved the industry. Rush Loving Jr. highlights the key players who reshaped transportation in the north-eastern United States, while uncovering intrigue, greed, boardroom battles, and takeover w
Přidáno: 30.12.2008ISBN: 0253220319Stran: 384Cena: £ 13,99Jazyk: anglicky 
The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
Autor: Arkadi Kuhlmann, Bruce Philp | Vydavatel: John Wiley & Sons
The Orange Code recounts ING Direct's–the successful Internet-based direct bank with over 20 million customers–intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and leadership that built ING Direct, and detail how personal fina
Přidáno: 30.12.2008ISBN: 0470287233Stran: 272Cena: £ 13,29Jazyk: anglicky 
The Real Warren Buffett: Managing Capital, Leading People
The Real Warren Buffett: Managing Capital, Leading People
Autor: James O'Loughlin | Vydavatel: Nicholas Brealey Publishing
Tato kniha přináší nový pohled na život Warrena Buffetta a jeho jedinečný investiční styl. Autor O'Loughlin v knize rozebírá nejen Buffettovy roční výsledky, ale i jeho rozvážnost a nashromážděné zkušenosti v různých oblastech. Dále autor v knize uvádí vhodné citace včetně vlastních komentářů.
Přidáno: 26.10.2007ISBN: 1857883322Stran: 275Cena: £ 9,09Jazyk: anglickyDoporučujeme
The Towering World of Jimmy Choo: A Story of Power, Profits and the Pursuit of the Perfect
The Towering World of Jimmy Choo: A Story of Power, Profits and the Pursuit of the Perfect Shoe
Autor: Lauren Goldstein Crowe, Sagra Maceira de Rosen | Vydavatel: Bloomsbury Publishing PLC
Přidáno: 22.07.2009ISBN: 0747594201Stran: 240Cena: £ 11,39Jazyk: anglicky 
The Warren Buffett Way: Investment Strategies of the World's Greatest Investor (Wiley Inve
The Warren Buffett Way: Investment Strategies of the World's Greatest Investor (Wiley Investment Classic)
Autor: Robert G. Hagstrom, Bill Miller, Ken Fisher | Vydavatel: John Wiley & Sons
Přidáno: 04.05.2007ISBN: 0471648116Stran: 272Cena: £ 11,89Jazyk: anglickyDoporučujeme
The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled it
The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled it
Autor: Tilar J. Mazzeo | Vydavatel: HarperCollins
The story of the visionary young widow who built a champagne empire, showed the world how to live with style, and emerged a legend Veuve Clicquot champagne epitomizes glamour, style, and luxury. But who was this young widow—the Veuve Clicquot—whose champagne sparkled at the courts of France, Britain, and Russia, and how did she rise to celebrity and fortune? In The Widow Clicquot, Tilar J. Mazzeo brings to life—for the first time—the fascinating woman behind the iconic yellow label: Barbe-Nicole Clicquot Ponsardin. A young witness to t
Přidáno: 30.12.2008ISBN: 006128856XStran: 288Cena: £ 11,49Jazyk: anglicky 
The Winning Mind: My Inside Track on Great Leadership: Developing Inspirational Leadership
The Winning Mind: My Inside Track on Great Leadership: Developing Inspirational Leadership and Delivering Winning Results
Autor: Sebastian Coe | Vydavatel: Business Plus
Přidáno: 22.07.2009ISBN: 0755318838Stran: 256Cena: £ 8,99Jazyk: anglicky 
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Practical Speculation
Practical Speculation
Stran: 400
Cena: £ 9,09
Jazyk: anglicky
The follow-up to Victor Niederhoffer's critically and commercially acclaimed book The Education of a Speculator has finally arrived. Practical Speculation continues the story of a true market legend who ran a h
Common Sense Rules: What Y
Common Sense Rules: What You Really Need to Know About Business
Stran: 320
Cena: £ 11,39
Jazyk: anglicky
Business expert and “Dragon’s Den” denizen, Deborah Meaden has years of experience building up her own companies and investing in others. She has the ideal combination of knowledge, intuition, and common
Softwar: An Intimate Portr
Softwar: An Intimate Portrait of Larry Ellison and Oracle
Stran: 528
Cena: £ 10,79
Jazyk: anglicky
A history of the computer company Oracle identifies the events and sometimes controversial choices that contributed to its rise to one of the industry's most powerful and profitable companies, noting its pencha
How I Raised Myself from F
How I Raised Myself from Failure to Success in Selling
Stran: 192
Cena: £ 4,79
Jazyk: anglicky
What are the selling secrets that raised Frank Bettger from initial failure to unparalleled success, and fame, as one of the highest paid salesmen in America? Encouraged to tell his story by admiring colleague
The Real Warren Buffett: M
The Real Warren Buffett: Managing Capital, Leading People
Stran: 275
Cena: £ 9,09
Jazyk: anglicky
Tato kniha přináší nový pohled na život Warrena Buffetta a jeho jedinečný investiční styl. Autor O'Loughlin v knize rozebírá nejen Buffettovy roční výsledky, ale i jeho rozvážnost a nashromáž
Get Smashed!: The Story of
Get Smashed!: The Story of the Men Who Made the Adverts That Changed Our Lives
Stran: 300
Cena: £ 9,99
Jazyk: anglicky
Between the 1960s and the 1980s some of the most influential men in the country spent most of the day in the pub and got paid more than the Prime Minister. They were responsible for transforming a lifeless adve