Gerald Ronson - Leading from the Front: My Story: The Gerald Ronson Story
In Gerald Ronson: Leading from the Front, the last of the great British tycoons reveals how he fought his way to the top of the business ladder, lost everything twice, then clawed his way back up again. Amazingly for a man who now holds an iconic status in British business, Ronson quit school before his 15th birthday to work with his father in the family's furniture factory, and as a young boy he and his friends were street fighters, using their fists to take on the British fascist movement. This propelled him into a role as a leader in the cou…
|Přidáno: 20.07.2009||ISBN: 1845965094||Stran: 272||Cena: £ 12,15||Jazyk: anglicky|Get Smashed!: The Story of the Men Who Made the Adverts That Changed Our Lives
Between the 1960s and the 1980s some of the most influential men in the country spent most of the day in the pub and got paid more than the Prime Minister. They were responsible for transforming a lifeless advertising industry into something exciting and extravagant. They came up with the idea of selling lifestyles. They changed what we ate, how we dressed and who we voted for and celebrated with fast cars, private jets and champagne. "Get Smashed" is a story of ambition, obsession and excess and how the ads that began by reflecting British cul…
|Přidáno: 02.11.2007||ISBN: 0340922508||Stran: 300||Cena: £ 9,99||Jazyk: anglicky|How I Raised Myself from Failure to Success in Selling
What are the selling secrets that raised Frank Bettger from initial failure to unparalleled success, and fame, as one of the highest paid salesmen in America? Encouraged to tell his story by admiring colleague Dale Carnegie, Bettger reveals his proven success formula so that you too can work magic with sales - and multiply your income and happiness a thousandfold! Inside you will find instructive examples and step-by-step guidelines on how to develop the style, spirit, and techniques of a first-rate salesperson. No matter what you sell, your on…
|Přidáno: 26.10.2007||ISBN: 067179437X||Stran: 192||Cena: £ 4,79||Jazyk: anglicky|Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Autor: Jon Steel
| Vydavatel: John Wiley & Sons
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
|Přidáno: 02.11.2007||ISBN: 0471789763||Stran: 288||Cena: £ 12,99||Jazyk: anglicky|Practical Speculation
The follow-up to Victor Niederhoffer's critically and commercially acclaimed book The Education of a Speculator has finally arrived. Practical Speculation continues the story of a true market legend who ran a hugely successful futures trading firm that had annual returns of over thirty percent until unforeseen losses forced him to close operations. Like a phoenix rising from the ashes, Niederhoffer returned to the world of trading stocks, futures, and options, with a new colleague and a new approach and found success. Order your copy of this co…
|Přidáno: 26.10.2007||ISBN: 0471677744||Stran: 400||Cena: £ 9,09||Jazyk: anglicky|Sam Walton : Made in America My Story
In an account of his rise to the top of the American retail business, the reminiscences of the billionaire retailer are combined with interviews with Walton's family and friends.
|Přidáno: 29.10.2007||ISBN: 0553562835||Stran: 368||Cena: £ 6,99||Jazyk: anglicky|Softwar: An Intimate Portrait of Larry Ellison and Oracle
A history of the computer company Oracle identifies the events and sometimes controversial choices that contributed to its rise to one of the industry's most powerful and profitable companies, noting its penchant for reinventing itself in pursuit of new goals, and complemented by additional notes by the company's co-founder and chief executive.
|Přidáno: 26.10.2007||ISBN: 0743225058||Stran: 528||Cena: £ 10,79||Jazyk: anglicky|The Art of Trade: What I Learned (and Lost) Trading the Chicago Futures Markets
The Art of the Trade is a searing portrait of the futures and options industry as seen through the eyes of someone who has participated in this arena for more than twenty years. On one level, its a brutally honest, no-punches-pulled look at the individuals and institutions that comprise this unique community. On another level, The Art of the Trade is a personal story of the challenges author Alan Jankovsky faced as he battled the markets, the brokerage industry, and his own early penchant for self-destruction.
|Přidáno: 30.12.2008||ISBN: 0470138998||Stran: 208||Cena: £ 16,99||Jazyk: anglicky|The Crunch: The Scandal of Northern Rock and the Escalating Credit Crisis
Autor: Alex Brummer
| Vydavatel: Random House Business Books
Alex Brummer traces the course of the recent financial crisis from its origins in the U.S. subprime market to its explosion onto the international scene, and reveals the potentially disastrous path down which we’re all being led.
|Přidáno: 29.05.2008||ISBN: 1847940080||Stran: 320||Cena: £ 10,79||Jazyk: anglicky|The GE Way Fieldbook: Jack Welch's Battle Plan for Corporate Revolution
This is the perfect companion to the national bestseller "Jack Welch and the GE Way". The "GE Way Fieldbook" is the first hands-on, interactive book designed to show managers how to implement Jack Welch's leadership secrets in their own firms. Under Welch's leadership, GE's visionary programs, including Work-Out and Six Sigma, have become the benchmarks by which all other business initiatives are measured. Diagnostic exercises, practice session templates, and other never-before-published GE materials will show everyone from floor supervisors to…
|Přidáno: 26.10.2007||ISBN: 0071354816||Stran: 288||Cena: £ 14,44||Jazyk: anglicky|